Caring For Nature

Joy and Colour

Joy and Colour is our way to represent what we are and our values, Natural Code's world is made with joy and color. We believe that pets make our lives more exciting, like a rainbow appearing in the sky. The better thing we can do to thank them is to take care of them the better we can. Since 2010, thinking about cats and dogs' welfare, we have been creating high quality pet food.

We also believe in cooperation and sharing. This is why we started a community of Pet Lovers, people that, just like us, care about animals, no matter their color, breed or temperament.

If you also see the world in technicolor thanks to your pets, join us! You can submit to Natural Code Lovers newsletter by clicking here.

Raw Materials

Each production phase of Natural Code pet food products is taken care of in every step. The quality of the raw materials is fundamental: each ingredient used for our products is processed with the utmost care, taking care that the raw materials are enhanced at their best, also in terms of colour, scent and texture.

We are the first to strictly pursue a high quality level of the final product. To this end, we submit our recipes dedicated to pets to the rigorous analysis of university researchers. The raw materials are treated with the utmost respect for their nutritional components, without the addition of artificial flavours, colours or preservatives.

Natural Code's meals for dogs and cats are formulated with 100% natural ingredients, you can discover all our ingredients.

Our Planet, our Love

Our well-being and that of our pets also depend on the well-being of the environment. We believe in the values of environmental sustainability and for this reason, since 2021 we have started a collaboration with ZeroCO2, a charity that promotes reforestation projects with a high social impact. ZeroCO2 operates in Guatemala and Peru, but also has active projects in various regions of Italy, from Triveneto to Sicily.

Natural Code, with the help of ZeroCO2, is currently involved in redeveloping the wooded ecosystem of the city of Modena. With this collaboration we want to support the environment, aiming at achieving a carbon neutrality for Natural Code: offsetting CO2 emissions by joining green projects to safeguard and sustain the ecosystem.

The environment belongs to everyone, let's protect it together! Join Team Natural Code Lovers on AWorld app!

Collaboration with the University of Turin

Unity is strength! Since 2014 we have been collaborating with the Animal Nutrition and Feeding Laboratory of the Department of Veterinary Sciences of the University of Turin. Our primary goal is animal welfare. Cooperating with those who have made animal care a life choice and a profession seemed the most obvious choice!

We rely on the veterinary researchers of the University of Turin who, thanks to their professional skills, carry out scrupulous analyzes to ascertain the quality of the raw materials and the right amount of nutritional properties that we want in Natural Code products.

Natural Line collaborates since 2014 with the Animal Nutrition and Nutrition Laboratory of the Department of Veterinary Sciences – University of Turin to offer its customers a safe product, made of natural raw materials, suitable for the physiological and nutritional needs of dogs and cats.

  • Natural Line takes care of:Università di Torino
  • Choosing high quality raw materials
  • Maintaining the biological integrity of raw materials used during the entire production cycle
  • Checking the stability of the product once it has been packaged

For this reason, it relies on the professional competence of the University Researchers, who, with scrupulous analysis, ascertain that the nutritional value of the product corresponds to what is stated on the label.

To change the pet’s diet in a natural way, the University researchers study and develop each new recipe so that it is made up of the right amount of protein and cured in taste combinations.

In compliance with the “natural code” the meats, vegetables, fruits, legumes, cereals, used as they are in nature, without anything added, promote and spontaneously preserve the welfare and longevity of the animal.

The chemical composition is controlled by the Department of Veterinary Science, University of Turin (Italy) – Scientific managers prof. A. Schiavone and dr. E. Valle.